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Vendor Spotlight: From a little red wagon to a full floral design service, Addie Bier’s Verbena Floral aims to dazzle  Choosing and implementing stunning floral arrangements can be an overwhelming part of the wedding planning process. With variables like budget, types of flowers, or even wedding theme in the mix, there’s a lot to consider when choosing the flowers for your perfect day. When it comes to floral, an Events Unleashed favorite is Addie Bier from Verbena Floral. Not only does Addie know flowers like the back of her hand, but her passion for creating unique floral arrangements knows no bounds. We caught up with Addie to ask her about her journey and love of floral freestyle. When did it become clear to you that you wanted to work with flowers as a career? I've always known flowers would be my life. My Dad was (and still is) an avid gardener. When I was around 10 years old, I started picking and bundling up little mini bouquets of flowers, packing them up into my red wagon, and selling them outside of the post office in our small town for a nickel per bundle. I didn't realize it at the time, but this would be my very early start to my career designing and selling floral arrangements.  Do you have any role models in the industry? I've always loved Beth O'Reilly's floral designs, and Farm Girl Flowers. What are your favorite kinds of floral styles? I love all of them! Flowers are pretty no matter what the style. I do like to be able to use my own creativity rather than being bound by rules, but I will happily make any type of floral arrangement. Is there an event whose floral decorations you did of which you are extremely proud? I truly am proud of all my work, but one that stands out in my mind is floral arrangements I got to make for the set of a popular television show. It was neat to see the behind the scenes and I felt honored that they trusted me to put the designs together. When potential clients come to meet with you, what are three things you wish they came prepared with? I like it when they have photos of types of flowers and/or designs they like. Not because we want to mimic exactly the photos they show us, but so we can get a better idea of what is in their brain when it comes to the wedding/event style that they are envisioning. Finally, for those of our readers just getting started in their wedding planning process, do you have any advice for them? Don't get too bogged down in the nitty gritty, take it one day at a time. And if you are the kind of person who will, be sure to work with an event/wedding planner/coordinator so they can help you navigate through all of the moving parts. All vendors LOVE wedding coordinators! And at the end of the day, you're marrying your true love and starting your life together and that's really all that matters. Oh, and when it comes to flowers.....all flowers are pretty and will always make people happy, no matter the type or shade, they will bring a smile to someone's face!
See more of Addie’s work and book a consultation at verbenafloral.com. For more flower power, check out our guide to finding and working with your wedding florist. Be sure to subscribe so you don’t miss a single vendor spotlight! #eventsunleashed #verbenafloral #weddingvendor #austinweddingvendors #austinflorist #austinweddingplanner
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Welcome to a new series on the Eventsunleashed.com blog, where we’ll highlight some of our absolute favorite contractors, vendors, and event professionals. Learn more about our business and the partnerships key to creating consistently robust event experiences. You’ll meet the decorators, photographers, videographers, bakers, and more essential to a perfect event production. Since we started Events Unleashed, we’ve made no bones about the fact we eat, sleep, and breathe weddings and decor. There’s nothing quite like helping someone take their vision from a germ of an idea to a full-blown dazzling display. To achieve these winning aesthetics, we’re always looking for the best florists in and around Austin to create strong partnerships. One of those masters of decor is Theresa Wright, owner of D’Cor by T, whose unique sense of decoration has bedazzled many Events Unleashed-produced weddings.  While Theresa’s work keeps her busy, she was gracious enough to carve out some time to answer some questions about her passion for flowers, some of her most memorable installations, and some advice for recently engaged couples. Events Unleashed: When did you realize flowers were something you wanted to work with as a career? Theresa: It became clear to me after helping a friend decorate her new house with flower designs throughout. Following that she decided to get married and the sky was the limit. It was both a scary and fun time. It turned out beautiful and some of her guests started contacting me for various events. Do you have any role models in the floral industry? Who are they? My long time role model/mentor, Kim, passed away 2 years ago. She was absolutely fabulous and polished in the area of floral design. I am grateful for her guidance and encouragement with helping me develop my flora skills/talents. I can still hear her voice saying, “let’s try placing these stems over here”.
What are your favorite types of floral designs to create? My favorite floral styles include garden designs and art form designs that make bold statements. Can you tell us about some of your favorite projects over the years? I am extremely proud to have had the honor of being chosen to assist with decorating the White House for Christmas under the Obama administration in 2010 and 2014 and a special project in 2012. There was an abundance of fresh Christmas greens and natural designs that made bold statements, including the fresh trees. What an honor to serve my country by helping to decorate “the People's House” for Christmas. I’ll always cherish those memories.
What are three things you wished clients came prepared with when meeting for a consultation? When clients come to meet with me, I wish they came prepared with an open mind if they don’t have a vision, realistic budget and patience. Finally, what advice would you give to recently engaged couples thinking about their floral options? 1. Save, save, and save for your wedding. 2. Decide on a vision for your wedding. 3. Create a “Vision Board” displaying items for the wedding party, ceremony and reception. 4. Once you have decided what you want, STOP looking for and collecting pictures. 5. Partner with a buddy or close friend, who is not a part of the wedding, to assist you with staying on budget. 6. Sign contracts with reputable vendors whom you feel comfortable with. 7. Make sure the photographer takes pictures of the ceremony and reception sites so that you can see the beauty of your flowers and decorations prior to the event.  See more of Theresa’s work and book a consultation at dcorbyt.com. Be sure to subscribe so you don’t miss a single vendor spotlight! #eventsunleashed #vendorspotlight #dcorbyt #weddingflorist #eventdecor #weddingplanner #austinweddingplanner #austineventplanner #austinweddingvendor
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