At Events Unleashed, we understand that change is the only constant in the event business, but that doesn’t mean everyone has to like it. In fact, change can be a huge obstacle for some companies and non-profit organizations to overcome. This can especially be a problem when your key stakeholders object to significant event changes, even when it’s absolutely necessary. And now, more than ever, the pivot to virtual events is absolutely necessary.
So how do you get your key leadership and stakeholders on board with an unfamiliar strategy?
Leverage Crisis management skills
If your corporate or non-profit event historically takes place in-person or you've already spent months planning it that way, communication is key to getting your key stakeholders on board with your new, digital event solution. To ease them into the process, you’ll need to channel your crisis management skills by:
Keep in mind, not everyone feels comfortable with the digital landscape, and when people feel forced into something they’re not comfortable with, they panic.
As a leader in the event industry, we realize we help our clients anticipate objections, provide analytics and best practices, and develop communication strategies at all levels putting our clients team at ease. We understand that you'll need to address concerns including:
Panic and push back are natural reactions when key leaders and stakeholders are bogged down by perceived limitations, especially when in-person events have been the standard and/our bread and butter for so long. Focusing on what's hindering your output, emphasize to your key leadership the benefits of digital events. Here are just a few to help get that conversation started.
Virtual events for non-profit organizations deeply reduces traditional event budget's biggest line items, specifically venue rental feeds and catering charges. The data currently reflects that many non-profit organizations and corporations are saving up to 80% by pivoting virtually. Let's break that down virtual event cost savings measures a little further:
Virtual events shrink some of the most expenses line items, giving your budget the breathing room to explore the tech solutions your stakeholders think are unattainable. When you go virtual, you are the venue. And who doesn't love that?
Direct Access to Donors and Millennials
When you leverage new technology to innovative, chances are high that tech savy donors and millennials will flock to what you're doing. Generation Y puts a higher value on screen-based interactions than any generation before them, so why not capitalize on all that real estate?
Millennial attendance is especially key to your event if it includes a charitable component. A 2014 New Horizon Media study found that 81 percent of millennials expect corporations to put their money where their mouth is and contribute to philanthropies. If your event includes, or can include, components relating to charity, climate change, or sustainability, you’re going to want to engage millennials in the medium where they are most comfortable.
Our earlier point on cost-savings applies to attendees as well. Virtual events provide more access for a more diverse and inclusive audience, particularly those who desire to participate but may not be able to afford ticket prices, travel, budget for meals, air fare, hotels, keepsakes, even cocktails for the after-hours networking crowd. It even becomes easier for those with disabilities to attend and participate in your event. Essentially, when you go virtual, you’re breaking down the barrier to entry and providing your non-profit organization or corporation access to a whole new group.
And a secret bonus benefit: You'd be surprised how many introverts can more easily come out of their shell when behind a screen. You just might meet potential donors, sponsors, or fans you never knew you had.
Remember, arguments in the face of crisis lead to more crises. When you’re able to listen, relate, and communicate, your odds of getting your event stakeholders on the same page are significantly boosted.
We'd be delighted to support you with all your virtual event needs, please contact us to learn more.
Wedding planners, wedding coordinators, event planners, event coordinators, event designers... there are a lot of terms for wedding and event professionals and they may sound one in the same. The roles of each are similar but there are distinct differences between them all. If that isn't already confusing enough, most wedding and event planners also offer coordination services.
We're here to help you make sense of it all! Keep on reading to learn more about each and the roles they play when it comes to your big wedding or event day.
Wedding or Event Coordinator
A coordinator, whether it's for your event or wedding, is in charge of coordinating your event on the day-of. They often help with managing the logistics of your timelines, load-in and load-out time of any vendors, and ensuring the overall success of the event. Most coordinators will start working with you about 4 weeks out from your wedding/event date to learn more about you and the overall goals for the event.
Wedding or Event Planner
A wedding or event planner helps you plan aspects of your event, with the the level of service usually differing amongst package options. Most planning packages will also include coordination services from the planner or someone on the planner's team. Planners help you in many ways, from recommending vendors and venues, to scheduling appointments, to managing RSVP's, to developing the event theme & concept, to floor plans and more.
Wedding Planners often focus their services on weddings but some may also offer event services. For Event Planners, some may offer services for all events, but others may specialize in a certain type of event planning. These categories include but are not limited to:
-Non Profit Event Planners: Plans non profit and charity events such as galas, fundraisers, auctions, and more.
-Corporate Event Planners: Plans corporate events such as company launch parties, dinners, luncheons, seminars, company parties and retreats, company conferences, and more.
-Meeting and Conference Planners: This planner specializes in planning meetings and conferences that are usually on the larger scale.
-Social Event Planners: Plans social events such as birthday parties, baby showers, engagement parties, graduation parties, wedding showers, holiday parties, themed parties, and more.
-Virtual Event Planners: Specialize in planning and gaining awareness for online events.
Wedding or Event Designer
Wedding or event designers specialize in design and decor, being experts at making your event visions come to life. Event designers may offer their own planning & coordination services or work closely with other planners, allowing them to focus solely on design.
Event production focuses on behind-the-scenes tasks such as lighting, audio-visual, video, stages, and more. Event production works closely with the planner to assure the production is on par with the planning.
Despite the similarities, the biggest difference between most event planners are their specializations. When choosing an event planner that specializes in a certain kind of event, rest assured that your planner has experience and will do their best in making your event the best that it can be.
Be sure to check back for more planning tips & advice and follow us on our Instagram and Pinterest to stay up to date with our recent events and inspo. Let’s Unleash Together!
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Post written by Kaley M. for Events Unleashed.
Articles in Tech Crunch, Mashable, and others can support you by walking you through the new Instagram launch of fundraising for non-profit organizations with 100% of funds raised directly to the non-profit organization!
For Instagram Live Donations:
To start a Live Donation, open Instagram on your phone, tap the camera icon on the top left, choose Live on the bottom of the screen, select Fundraiser, and choose a nonprofit you want to support. Instagram says that all of the money raised will go directly to that organization.
As an added bonus, Instagram has also launched another new feature for donations through Story stickers. Now, when someone donates to a nonprofit through a sticker, they get to unlock an "I donated" sticker for themselves.
Taking advantage of Fundraising for Non-Profits on Instagram:
First things first, in order to take advantage of fundraising on Instagram as a non-profit organization while live streaming, you will have to meet the requirements below and follow these steps:
To raise money on Instagram, your nonprofit must:
Adding a donate button to your nonprofit's Instagram business account
To add a donate button to your nonprofit's Instagram business account:
Share with us, what does that mean for your organization?
10 Ways to Liven Up Your Holiday Party
It's so worth it to do it right! Checkout our perfect tips for making your holiday party more festive:
Give Out Festive Party Favors
Make sure your flair for the festivities stands out this holiday season. Put your own spin on timeless traditions with personalized gift bags or keep the jolly times flowing with these stemless wine glasses.
There’s no limit to how creative you can get with your party favors, but if you don’t have time to work your magic this year, there are so many more amazing creations waiting for you over at Etsy.
Make A Menu of Signature Holiday Cocktails
Spirits beget spirit, and that’s even more true for the holiday kind. Be the merry mixologist at this year’s bash with some seriously flavorful and refreshing cocktails, like jingle juice, or a Santa Clausmopolitan. Yup, that’s a thing -- a very delicious thing.
Bust Out the Christmas Karaoke
Once the cocktails have been flowing for a while, your guests might not be able to contain their merrymaking much longer. Why not line up a few of your favorite holiday instrumentals and sing your hearts out? Most songs even feature videos on Youtube with the lyrics, like this Mariah Carey classic.
Send Out Themed Invitations
Nothing tends to get partygoers more psyched than themed invitations. There’s no shortage of themes to go with, from an ugly sweater soiree to something a little bit sweeter, you’re bound to find something that gets your guests in the mood.
Go All Out with the Decorations
The song tells you to “deck the halls,” but this year, really, really deck them. You can even personalize your ornaments to give your party that added custom touch.
Get Creative with the Treats
From stencils to molds and everything in between, there’s no limit to how creative you can get with your yule tide confections. Satisfy every sweet tooth in the house while serving up holiday cheer at the same time.
Play White Elephant or Secret Santa
Whether you’re trying to save a little cash this year, or you just want to spice up your gift-giving, White Elephant or secret santa are both great ways to kick things off. And best of all, gone are the days of writing everybody’s name on a paper and picking one out of a hat. Site’s like Elfster take all the hassle out of the process, letting you draw guests’ names online. And you can even set drawing restrictions, just to make sure mom and dad don’t get each other again this year.
Incorporate Themed Dress or Costumes
Have you ever served Rudolph a cup of eggnog? Have you ever square danced with a snowman? Why not this year? Encourage your guests to don their finest holiday garb. If you really want to up the ante, hold a costume contest. You’ll be surprised how many reindeer stop by to visit.
Have A Fire Christmas Playlist
Keep the music coming this year with a music service like Spotify. Whether you’re looking for timeless Christmas carols to something a little more modern, you’re bound to find the perfect mix for your get-together.
When it comes down to it, we love the holidays because it gives us the warm fuzzies on the inside. Nothing makes you feel warmer or fuzzier than the knowledge that you gave back at the end of another year.
Make it count this year by making a donation to groups like Make-A-Wish, St. Jude’s Childrens Hospital, or the American Cancer Society. There are really no wrong choices here, as long as you’re doing your part to spread a little cheer far and near.
If you want to plan the perfect holiday soiree, we'd love to help! Contact us today!
You can expect that our preferred vendors treat our clients well, but what you may not expect is a home run every time! Well, RossElite shows up on time and ready every time we use their services. They have been such a great partner over the last year since they started their business that we can't help but want to shout their praises from the rooftop! If you are in need of anything at all chauffer related, perhaps you can consider their services! Visit their website http://rosselite.com/
I'll admit that I am no fashion expert, nor do I explore more than 3 colors at a time for myself. Someones mom once said that any 3 colors match and I took that to heart. Needless to say, I am a 3-color kind of girl, but when our team heard about the fashion show for Dell Children's CBCC Fashion Show, we had to participate! 2017 marks the 3rd year that we will support the sweet kiddos as they bring their A-Game to the Runway! Checkout some of the awesome photos from www.zappysprings.com! If you would like to participate with us, we would be delighted to have you! For more details about the show and how to get involved, visit http://cbcc.fashionshowatx.com/