You understand the importance of making an impression and leaving a lasting impact on potential customers. One way to do this is through corporate event activations at large-scale events such as SXSW, AfroTech, ACL, Brand Launches, and more. These activations can help drive brand awareness and recognition in ways traditional advertising simply cannot. Let's take a closer look at how Events Unleashed produces corporate event activations to help your business stand out.
How Corporate Event Activations Increase Brand Awareness
The first step in successful brand activation is team alignment on the activation goals. Often, the primary purpose for many of our clients is to increase brand awareness. Corporate event activations effectively get your name out there and show potential customers what sets your product or service apart from the competition. A well-executed corporate event activation will leave attendees with a memorable experience they'll be talking about for months, even years, after the event has ended.
For example, if launching a new product at SXSW or another tech convention, consider setting up more immersive experiences where attendees can interact with your product using all five senses. Allow attendees an opportunity to get a feel for what makes your product unique and why they should choose it over competitors' offerings. You can also use the opportunity to hand out sustainable, branded promotional materials to boost brand recognition among attendees.
Creating Memorable Experiences Through Corporate Event Activations
Another benefit of corporate event activations is that they create memorable experiences for attendees that they won't soon forget. This is especially important in today's crowded marketplace, where it can be difficult to stand out from other brands offering similar products or services. Taking advantage of these types of events to create unique experiences that make an impression on attendees will go a long way toward helping you stand out from the competition. For instance, if you're thinking about activating your brand at SXSW, AfroTech, or other major tech events in Austin, consider incorporating measurable ROI to your freebies, i.e., "Tap, Like, and Share" for free full-size products. During SXSW with our client, Shea Moisture, this approach increased IG followers by 25%, landed as the #1 trending tag on Twitter, and increased product usage in tracked associated locations.
Corporate event activations are invaluable for increasing brand awareness and creating positive experiences for potential customers at large-scale events such as SXSW, AfroTech, ACL, Launch Parties, and more. By taking advantage of these events to craft creative experiences tailored to each audience, you can ensure that prospective customers walk away with a lasting impression of your business and its unique offerings—and that's something no traditional advertising campaign can deliver! With Events Unleashed on your side, you have all the resources necessary to deliver powerful corporate event activations that help put your business on top!
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Every company has different needs when it comes to hosting a corporate event. From the food, to the logistics , to the entertainment, to the venue—there’s a lot to consider. That’s why it’s best to leave your next corporate event in the hands of a professional event planner. Here are a few reasons why you should hire an event planner for your next corporate gathering.
One of the biggest benefits of hiring an event planner is that they can save you time. Planning an event takes time and energy and can be overwhelming if you don’t have experience doing it. An event planner will be able to take this burden off your shoulders by finding vendors and locations, handling contracts and budgeting, and providing insight into trends in the industry that may help make your event even more successful.
Hiring an experienced event planner can also save you money in the long run. A good event planner knows how to stretch budgets so that no detail is overlooked but nothing is wasted either. They will be able to shop around for the best deals on vendors and services that fit within your budget and ensure that everything runs smoothly during the actual day of your corporate gathering.
An experienced event planner also has insider knowledge about venues, catering companies, entertainment options, etc., which means they can provide you with suggestions based on their past experiences working with these vendors. This knowledge can help make sure that all of your requirements are met while still staying within budget. They also have access to resources such as decorating services or equipment rentals that may not be available through other channels.
Hiring a professional event planner is a great way to make sure all aspects of your next corporate gathering are taken care of without having to spend countless hours researching vendors or worrying about budgeting issues. An experienced event planner has insider knowledge about venues, catering companies, entertainment options, etc., which makes them invaluable when it comes to planning any kind of corporate gathering or special occasion. By leaving this job in the hands of a professional you can rest assured knowing that all details—big or small—are taken care of so you can focus on what matters most: making sure everyone enjoys themselves!
We would be delighted to support you for your next corporate event! Contact us today to learn more.