You understand the importance of making an impression and leaving a lasting impact on potential customers. One way to do this is through corporate event activations at large-scale events such as SXSW, AfroTech, ACL, Brand Launches, and more. These activations can help drive brand awareness and recognition in ways traditional advertising simply cannot. Let's take a closer look at how Events Unleashed produces corporate event activations to help your business stand out.
How Corporate Event Activations Increase Brand Awareness
The first step in successful brand activation is team alignment on the activation goals. Often, the primary purpose for many of our clients is to increase brand awareness. Corporate event activations effectively get your name out there and show potential customers what sets your product or service apart from the competition. A well-executed corporate event activation will leave attendees with a memorable experience they'll be talking about for months, even years, after the event has ended.
For example, if launching a new product at SXSW or another tech convention, consider setting up more immersive experiences where attendees can interact with your product using all five senses. Allow attendees an opportunity to get a feel for what makes your product unique and why they should choose it over competitors' offerings. You can also use the opportunity to hand out sustainable, branded promotional materials to boost brand recognition among attendees.
Creating Memorable Experiences Through Corporate Event Activations
Another benefit of corporate event activations is that they create memorable experiences for attendees that they won't soon forget. This is especially important in today's crowded marketplace, where it can be difficult to stand out from other brands offering similar products or services. Taking advantage of these types of events to create unique experiences that make an impression on attendees will go a long way toward helping you stand out from the competition. For instance, if you're thinking about activating your brand at SXSW, AfroTech, or other major tech events in Austin, consider incorporating measurable ROI to your freebies, i.e., "Tap, Like, and Share" for free full-size products. During SXSW with our client, Shea Moisture, this approach increased IG followers by 25%, landed as the #1 trending tag on Twitter, and increased product usage in tracked associated locations.
Corporate event activations are invaluable for increasing brand awareness and creating positive experiences for potential customers at large-scale events such as SXSW, AfroTech, ACL, Launch Parties, and more. By taking advantage of these events to craft creative experiences tailored to each audience, you can ensure that prospective customers walk away with a lasting impression of your business and its unique offerings—and that's something no traditional advertising campaign can deliver! With Events Unleashed on your side, you have all the resources necessary to deliver powerful corporate event activations that help put your business on top!
Contact us to learn more!