Getting to know your client and their wedding value - 10 questions for wedding planners to ask potential clients

Image: Paige Vaughn Photo

It can be tricky to know what the first steps are when it comes to planning a wedding. There are many places you can start and a lot of resources you can look into, but let's be honest... it can be very overwhelming. Events Unleashed likes to start with our 10 questions for getting to know our client's and their wedding value. The following questions are a great baseline for getting to know your couple and understanding their overall wedding goals and values. If you are a bride or groom-to-be reading this post, welcome! These questions are a great start for planners and couples.

​#1: Tell me about you and your fiancé. How did you guys meet, strengths, things you like about each other?
Getting to know your couple and their story not only creates a more personal relationship, but gives you more insight to their goals and vision for their big day.

#2: What brings you to us and why do you find it valuable to have a planner in your corner? 
This question allows you to gain insight on how you're acquiring potential clients, and in return allows you to provide more insight about the value you can bring as a planner to the potential client.

​#3: What aspects of your event are most important to you (food, entertainment, timely start, attendance)?
Every couple is unique with what aspects of the wedding are most important to them. Finding out which are most important to each couple allows you to prioritize when creating the budget.

​#5: What are some of your current concerns related to your event and why?
Finding out your couples concerns allows you to talk them through the concern and help with a preliminary solution and/or suggestion. This allows you to show value upfront, while providing your potential clients some peace of mind.

​#6: Who is going to be the best point of contact for the services?
Establishing the point-of-contact upfront allows for better follow-ups and communication.

#7: What are some areas you feel you need expertise in?
Get to know the areas where your client feels like they need your help. This allows you to learn their expectations, learn what level of service they need from you, and establish a baseline for services.

#8: What is your budget and how have you allocated spending thus far?
It's important to understand your client's budget and what they have spent thus far. This will affect how budget management will go moving forward.

#9: What vendors are currently on your radar and why (cake, photography, venue)?
Asking this question allows you to learn what vendors your client is interested in and what vendors they may need your help in learning about/acquiring. 

#10: What would it take for us to earn your business?
Establish open communication to learn exactly what the client is looking for and how you can be a part of their dream day.

Image: Elkk Photography

We hope our 10 questions for getting to know your client's and their wedding value helps you create better relationships, gain more insight, and plan more beautiful weddings. 

Be sure to check back for more planning tips & advice and follow us on our Instagram and Pinterest to stay up to date with our recent events and inspo. Let’s Unleash Together!
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​Post written by Kaley M. for Events Unleashed.